BRINGING BACK SIMPLICITY: SECRET SQUIRREL IS THE CALLING

Today I have the sudden beautiful urge to 'dress down, dress oh natural.. and minus the bling, pompous and flare'.

Today I cast my eyes on a Sydney based label ( Australia) fronting the name of 'SECRET SQUIRREL'. Born from the duo collaboration of Bri Cheeseman and Andrew Prince.

They state the type of clothes they design are "Clothes that are simple and elegant without necessarily looking simple and elegant". I second this simple and bold statement.xo.

Most certainly not influenced too much by the hustle and bustle of NYC or down town city lights.... but instead... weaved into a heavy dream of airy sophistication.. for the girl who just simply wants to be 'simple'.

The recent collection does not leave much to one's imagination. Instead.. quite predictable really.
The blended ensembles of natural prints and colour palettes cause an inner sensation of 'lazy peace' .. but in a very stylish and laid back sense.


The 'Plain Jane' type of fashionista girl could pull this look off with effortless style.

I am in agreeance with the simplistic nature of each design. Sometimes designs that portray nothing... actually allows you to bring out your own creative flare. ( bling it up if you wish)


My critic tongue is so relaxed......falling into a state of 'laziness' so to speak. Mwah xoxo.
Bringing fashion back to the nakedness of nature really. There were definate no no pieces within the collection... only because it wasn't really working it for me!, other than that.. every other piece presented itself well.
Apologies fashion followers... am I boring you??? Don't blame me.. its this unearthed feeling of serenity stirred from the collection from Secret Squirrel. I think their message is portrayed quite loud and clear.. but in a very soft form. xo.
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It is definately a breath of fresh air to see certain designista's breathing a more natural and simplistic approach to fashion... sometimes it's just good to escape from all the embellished factors and cutting back on the cutting edge.... similar to that of 'just staying at home and having a nice home cooked traditional meal.. as opposed to sipping and dining at your five star soiree. xoxo.




Style rating: Secret Squirrel - Applaud ( stylish effort)

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Madam Alexandra E.
fashion stylist.fashion queen.fashion critic
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