Finally the fashion industry of Australia is given a standing ovation and accolades for its input for the fashion conscious!!!!
I stumbled across a great fashion article...which I recommend for all fashion industry honcho's to have a quick read over!!!xo.
In a nutshell, the article.. fronted by the loud thoughts of a very involved American fashion and technologically savvy individual: Yuli Ziv. She basically embraces the subject of the 'changing face of fashion'... and how the fash. industry is having the biggest shake up it will ever experience! Evolution, Revolution... destitution????? maybe??? for the fashion industry?? ( I don't think so).
Blah Blah Blah... she then goes on to make a very much needed mention to the fashion events of Australia!!, She says quote :"Perhaps we could learn from Melbourne Fashion Festival, Australia' largest public consumer and retail driven fashion event, happening every year to get the general public excited about fashion and shopping. Pieces shown on Melbourne runways are available for immediate purchase, making the shows a very effective marketing tool. ( To find out what let to this praising comment... go to www.yuliziv.com/2010/01/17/the-future-of-fashion-seasons-are-so-last-season)
Ms Yuli goes on to present very sound facts and opinions about the dramatic changes within the fashion industry within the bigger players.... how season collections will apparently no longer be viable and drift into extinction! This could be a wonderful piece of prophetic thought!!!, what a dream for some designers... less season productions... more just designing from the whim of your heart whatever you feel everyone should be wearing regardless of the season.
Anyway... I absolutely love this article....anybody in their right mind.. find this a hearty bit of fashion worthy text!
Just sharing this with you....xoxo.
Again : www.yuliziv.com
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Madam Alexandra E. (k)