Roopa PemmarajuClose your eyes and take yourself to a place of endless luxury and class... a destination of exotic flavours that one could only taste through the exquisite light textile creations from a Roopa Pemmaraju design.
Born from a world of Asian mythological influences and beautiful ancient beliefs, coupled with an educated creative mind ( from India & her studio base in Melbourne, Australia), Roopa Pemmaraju, is a designer who has her sights set firmly on conquering the Australian fashion ( resort wear ) industry. She is by no means a stranger to the fashion design circuit, but she is an exceemingly fresh breed of fashion creative on the Australian fashion scene.. one to watch.... closely xo.
Ambitious and completely 'not' lacking in her vision for her label, Roopa Pemmajaru will capture the style habits of all the women whom she believes is reminiscent of the Roopa Pemmajaru lady'; a lady who is "well travelled, educated and slightly nomadic by nature, she is a free spirit and very confident in her own skin. She is interested in fashion, but does not slavishly follow trends". ( I am enticed and confidently in love with her vision already....xx)
Her presence is already firmly cemented in parts of the global fashion playground, where only one would dream of playing in ( Hong Kong, Dubai, India, United States of America).. and now she has teased Australia with some of her indulgent swimwear/ resort wear creations.
Her current collection titled "Beach Goddesses" transcends from a place of fantastical and awe inspiring Asian mythological dreams... so captivating are her creations, it almost.. bashfully, takes my breath away. Simply effortlessly beautiful and rich in nature, are the first words that come to mind.
With exquisite prints and textiles, in colour palettes that clearly shy away from 'trend setting, come - and - go moments' but instead, displaying a high level of luxurious infinity. ( I love it xo).
Debuting at this years RAFW ( Rosemount Australian Fashion Week), Roopa Pemmaraju, come this Spring / Summer will be draping all the women of this world who have defined exquisite indulgent habits and tastes for fine offerings. xoxo.
Australia, embrace yourselves, for I believe, a new Goddess of resort wear has arrived at her destination xo.
Enjoy the images my dear readers xo. The Beach Goddess collection can be found in stores by September... now, in actual fact.
http://www.roopapemmaraju.com/
Images: RAFW
Love me or hate me
Madam Alexandra E. (K)
Breathtakingly, effortless...xx
Clearly,.. this is my favourite xx.
Love indeed...
