YDO LAUNCH NIGHT............WAS TWO OR SO WEEKS AGO.


The launch of YDO on March 26th 2010.........was:

-small and intimate... which was perfect..., not too much hoo ha.. ( if you know what I mean)

-had invitees only... if you were not on the guestlist.. then sorry..

-a great evening for everyone from designers to media, press, socialites and select fashion fans to just have a great relaxed mingling time

-not pretentious... really it was just a nice professional unpretentious atmosphere..... ( which is highly unusual within the fash industry?????. ( but great)

-well planned!.... no major glitches from my observation

-a perfect beginning for YDO

- for those who were expecting some big she-bang runway launch parade with bells and whistles.... well, none of that was given or seen... instead, the mood was p.e.r.f.e.c.t...... just having a chilled time, and appreciating the young talents of YDO in a very humbling fashion..... which I loved!!!, the angle was so non - cliche......xoxo.



Love me or hate me


Madam Alexandra E. (k)