Edwina Sinclair.... the youthful creative behind the label SOOT. Engineered by the talents of her creative soul... her label epitomises elements of subdued blackness in a 'girly' form.The Soot label is not one to shy away from either designing the norm... but also adding a sense of 'abnorm'....( if you understand what I mean.) Extra - elongated elements added to some of her creations, cater to the 'unusual factor' of the Soot. label.
Although the label is not entirely a 'wow' prodigy... it does however definately has 'something' unique. And with a bit of clever nurturing on the 'business' side of things.... Soot could possibly be predicted to see bigger things.
My creative opinion?... create a collection with 'slick' 'marketable' elements.. appealing to your direct 'target group of fashion lovers'..... then release it like a 'publicity machine!'.
These days the story of young emerging creatives just doesn't cut it as a good story....., Brisbane is already using this notion to death.. so come into the press with a creative strategy!!
Let the creative business brain begin!!! xxo
I think Soot is a little Brisbane label with potential... definately one to watch in 2011... and onwards.xx
Head straight to: www.soot.com.au
Love me or hate me
Madam Alexandra E.(k)
images: www.soot.com.au
