Ever Layne: The 'Ever Layne girl' is, according to the 'Ever Layne' team "outgoing and adventurous. She doesn't always play by the rules but is confident in her style, and embraces current trends".Ever Layne is harnessed and nurtured by its creator, Sarah Turner Woolfrey. Thriving on the influences of a childhood captivated by the coastal elements of Australia infused with a love for creative elements in areas of arts, music and dance. Sarah Turner Woolfrey communicates her passion for her first love of arts, music and dance through the birth of Ever Layne.
Speaking with honesty, the team at Ever Layne admits that Ever Layne is 'heavily trend based, and strives for a wearable but modern aesthetic'. This direction is clearly working 'for' Ever Layne, with stockists based nationally xo.
In the mind of the designer: Sarah Turner Woolfrey, describes her style as being, "Fun. Fashion should tell a story. The same outfit on two seperate people can be completely different, so it's more than just the clothes. It's the attitude, the confidence, the way you project how it makes you feel that's' important, and if you're not having fun with it, it's not fashion". And I so second the 'style mantra' of Sarah Turner Woolfrey! xx.
This is one of my many 'style mantras' - I believe, that we as the fashion lover, create the personality of an outfit.. the creative gives it to us with an 'inspiration' but we tell the story xoxo.
This is Spring Summer 2010 for Ever Layne..... http://www.everlayne.com/
In stores September.........which my lovelies, is now!
Images courtesy of Ever Layne. ( Thank-you xox)
To my Madam Ae. readers on the other side of the globe.... apologies, I understand you are in the Winter moment.... I'll mix it up a bit and bring you some A.W . soon xo.
Love me or hate me
Madam Alexandra E.(k)
