As someone with experience in pr, as a writer, as an occasional traveller, as simply a person who is curious and inquisitive to know and understand a person's story, I have come across many different people. I have spoken to those who are well and truely established and succesful in their career and personal life, I have encountered those who are just on the rise or barely there, but the profiles who leave a sense of humbleness and an impression worth re-telling their story to other's, are the ones, regardless of how known they are, or their monetary value, they carry with them a distinct air of humility on their sleeve. The particular type of person, where regardless of the above, they have evolved not based on what they can afford today, but instead, on what they could afford in the school of life, where no amount of monetary abundance can give you..... and that is; drive, passion and the hunger to succeed and then to give back to others.
One person who reflects such a character, whom I had the pleasure of meeting and knowing, is someone, whom when I first met, entered with a distinct presence; confident, aware and clearly astute of everything around her, direct and straight to the point. With this strength, came the sense of just a 'woman', a woman who carried a sense of beauty by way of having her own, knowing her own and engaging in her own, no airs and graces, but instead a whole lot of 'real'.. what you see is what you get (which can often be rare to find in those at the pinnacle of their success). She speaks of her achievements with humble tact, no loud and proud announcements, but instead a true degree of humility; letting her actions speak for themselves. This woman.... is by the name of Susan Posnick.
Fast forward.... Susan Posnick is the creator and owner of Susan Posnick Cosmetics, a company born out of a personal experience, and now a company creating a new experience for millions of other women around the world. It was through an enduring personal experience of facial sun cancer to this previous make-up artist, which lead her to create a single product in January 2002; Colorflo. A product which launched not only the beginning of Susan Posnick Cosmetics, but also raising the bar and the awareness of a wiser choice in beauty care and sun protection.
I remember clearly the first time I met Susan, and she spoke of her products. You know, when a person is trying to 'sell' their passion, as opposed to ' to tell' of their passion and what they have created and achieved..... and now sharing it with others, Susan was definately of the later.
During this meeting, I had asked to view some of her products, curious to understand the concept and the difference to what sets it apart from an already saturated market of beauty products. Instantly, it was the sleek and innovative packaging which captured my attention, which then lead me to instinctively explore and play with it's functionability, and then the attraction to the range of colour palettes.. from classic dark reds, to muted monotones, nudes, brash and satin pink hues for the lips, very classic and not at all too experimental....... which is what I love. Classic palettes always attracts me xx.
The core value in her cosmetic products, is to make "beauty, simple, portable, multi-purpose and functionable" - Susan Posnick. Directly appealing to the 21 - 71 year old demographic, you are never too of age to adopt simple and functionality in beauty. Her products encase intelligence in beauty.. forward and made for the 'woman' on the go, the woman of yesterday, today and tomorrow.
Derived from a love to create products with the intention to make a difference in the everyday beauty routine of the 'everyday' woman. Susan Posnick Cosments, like that of it's creator, is fast making a presence internationally, with products stocked in the U.S., Canada, England,Japan, New Zealand, Norway, The Netherlands, Ireland, Scotland, Belgium, Sweden, Panama and in Australia Online.
On a fashionable note;
Her style is classic, urban serene with a hint of boho .... that effortles chic and free-ness in style. When asked how she would describe her own style, I was pretty much spot on; "Classic, with a twist and little bit of boho chic thrown in" - Susan Posnick. Her fashion must have, she can't live without, is a great handbag and shoes :)
The adage that beauty is skin deep is very true, even from a woman who has made up the faces of profiles such as Cindy Crawford and Diane Lane. When asked what beauty tip she would pass on, her answer: "a smile".....
And so I pen my words about a woman whom I believe dares to be that touch bit different, who lives with an element of carfree beauty.... to embrace, enjoy, live and remember :) xx
Kim T.
Madam AExx
Five Minutes with Susan Posnick:
Madam AE: What is the future for Susan Posnick Cosmetics?
Susan Posnick: Our international is growing quite a bit, and our goal is to continue to expand in the U.S.
Our product range suits women the world over, our foundations and colors adapt to every skin tone, and I would of course would like to see every woman wearing colorflo for sun protection.
In addition, SPC is now partnering with an international humanitarian aid organization - Linking the World, and the new face of Susan Posnick Cosmetics, is Mina Chang, the president of LTW. Giving back has always been important to me, and now with every purchase of a Susan Posnick Cosmetic, a portion of that sale will benefit LTW.
Madam AE: Which five words best descrive you?
Susan Posnick: Passionate, committed, ethical, compassionate and creative.
Madam AE: Who are your favourite designers?
Susan Posnick: Christian Louboutin and Alexander Mcqueen
Madam AE:Describe your ideal holiday
Susan Posnick: Being at the ocean.......even though I never get in the sun, you will find me by the water... the soothing sound, the smell, the warmth, the waves......all soothe my soul.
Madam AE: What piece of fashion advice would you pass on to our Madam AE reader's?
Susan Posnick: Developing your own sense of style takes time. Experiment with clothing, make-up and hair until you find the look you are most comfortable with - knowing that look, can change from one decade to the next. And remember it's ok to step out of your comfort zone from time to time, but if in doubt...... don't.
Susan Posnick Cosmetics:
www.susanposnick.com
Australia:
www.casperlewis.com.au
Images: Susan Posnick Cosmetics
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